It has been 20 years since the Transport Accident Commission (TAC) began advertising on television, the TAC is responsible for medical and non-medical expenses incurred as a result of an accident and for the majority of road safety advertisements in the state of Victoria.
It’s headquarters also happen to be in closest city to me, Geelong. The advertisements have been etched into our states history and memory since the first aired in 1989, the sometimes moving and even sometimes graphic ads aim to reduce the road toll by making us aware of things that can happen on our roads due to the effects of negligence, alcohol, drugs and plain stupidity.
This following advertisement highlights some of the TAC’s work over the last 10 years with the R.E.M. classic ‘Everybody Hurts’ as a poignant backing track.
For more information visit their website.