CHANNEL Nine boss Eddie McGuire has officially surrendered to the internet, unveiling a flurry of online joint ventures with PBL stablemate ninemsn. They include imminent plans for late afternoon video podcasts of National Nine News bulletins, more TV shows to be sold online for $1.95 an episode, and a user-generated project called Revver to rival YouTube and News Corp’s MySpace Video. Mr McGuire and ninemsn’s new chief executive, Tony Faure, said yesterday that public interest in online video viewing on ninemsn was booming.
That is good that Australian TV is venturing online but there is one problem with this, and that is NineMSN is associated with Microsoft as the name would suggest and that means they use Microsoft technology. Being a Firefox and soon a Mac user that doesn’t put me in a very good position or the many non-IE/Windows users. They use Windows Media Player which can cause problems with Licences and they make their site basically exclusive for Internet Explorer. Some pages do not display correctly in other browsers. NineMSN’s main competitor in Australia is the newly formed Yahoo!7. They make their site non-browser and as far as I know non-operating system exclusive. I think if they start online news and programs I may go with them. At least they care about their user base a little more.