New Herald Sun website

The Sun

The Herald Sun (from News Limited), my states local newspaper and the highest circulated paper in Australia recently launched a new website. They have columnists doing posts on their own blogs, news, videos and everything else you would expect but I do have on problem. It isn’t with the site itself, it is with how they wrote about the site in today’s (24/7/06) paper. First of all plugging the site and doing a 2 page spread about it is bad enough, but what grates me even more is who they misused the word “blog”. says the word “blog” means;

An online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log. Typically updated daily, blogs often reflect the personality of the author.

Now the way they used the word was referring to a Question and Answer piece with musician Billy Joel. It features reader submitted questions and Joel answered them. It is a one off piece for their website. How is this a blog? Is it yet another example of the mainstream press still struggling with the new media. Do they not know the meaning of a blog, or are they dumbing themselves down for readers who may not understand a blog is an online diary or a way as I do, post articles on a regular basis? There is no way a one off article online can constitute the use of the word “blog”. I don’t know why they are misusing the word but they definitely are in my opinion.

Published by

Mike Beckham

Mike Beckham resides near Melbourne, Australia.