The ad above is part of a new line of advertisements from Apple Computers. This line of promotions which are easy on the eye make out that each man is in fact a type of computer. The Suited man is a PC and the casually clothed man is a mac.
Judging by the clothing worn by the “computers” it appears as if PC’s are old and tired and Mac’s are younger and more cutting edge. To me it looks like they are saying Mac’s for younger people who look drugged and PC’s are for older professionals.
However they are funny and explain issues like viruses etc… well for novices check them out.